The empirical analysis via the corporate brand power evaluation model

Hiroshi Tsuda. The empirical analysis via the corporate brand power evaluation model. In The 6th International Conference on Soft Computing and Intelligent Systems (SCIS), and The 13th International Symposium on Advanced Intelligence Systems (ISIS), Kobe, Japan, November 20-24, 2012. pages 157-162, IEEE, 2012. [doi]

Abstract

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