A Research on the Impact of Reverse Logistics Service Quality on Consumer Loyalty in O2O Fresh Food E-commerce Enterprises

Mengyu Tu, Qi Zhang. A Research on the Impact of Reverse Logistics Service Quality on Consumer Loyalty in O2O Fresh Food E-commerce Enterprises. In The 21st Wuhan International Conference on E-Business, WHICEB 2022, Wuhan, China, 27-29 May 2022. pages 45, Association for Information Systems, 2022. [doi]

Abstract

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