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Outi Tuisku, Mirja Ilves, Jani Lylykangas, Veikko Surakka, Sanna Rytövuori, Mari Ainasoja, Mikko J. Ruohonen. Effects of Electronic Word-of-Mouth on the Potential Customer's Emotions and Product Image. IJEBR, 13(4):1-14, 2017. [doi]