Effects of Electronic Word-of-Mouth on the Potential Customer's Emotions and Product Image - researchr publication

researchr

You are not signed in
Sign in
Sign up

Outi Tuisku, Mirja Ilves, Jani Lylykangas, Veikko Surakka, Sanna Rytövuori, Mari Ainasoja, Mikko J. Ruohonen. Effects of Electronic Word-of-Mouth on the Potential Customer's Emotions and Product Image. IJEBR, 13(4):1-14, 2017. [doi]

Abstract is missing.

runs on WebDSL