Social types and personas: Typologies of persons on the web and designing for predictable behaviors

Tammara Turner, Danah Boyd, Gary Burnett, Karen E. Fisher, Tamara Adlin. Social types and personas: Typologies of persons on the web and designing for predictable behaviors. In Joining Research and Practice: Social Computing and Information Science - Proceedings of the 70th ASIS&T Annual Meeting, ASIST 2007, Milwaukee, WI, USA, October 19-24, 2007. Volume 44 of Proceedings of the Association for Information Science and Technology, pages 1-6, Wiley, 2007. [doi]

Abstract

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