Social Media Strategy and Capacity for Consumer Co-Creation Among Destination Marketing Organizations

Iis Tussyadiah, Florian Zach. Social Media Strategy and Capacity for Consumer Co-Creation Among Destination Marketing Organizations. In Lorenzo Cantoni, Zheng Phil Xiang, editors, Information and Communication Technologies in Tourism 2013, ENTER 3013, Proceedings of the International Conference in Innsbruck, Austria, January 22-25, 2013. pages 242-253, Springer, 2013. [doi]

Abstract

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