Pasi Tyrväinen, Joona Selin. How to Sell SaaS: A Model for Main Factors of Marketing and Selling Software-as-a-Service. In Björn Regnell, Inge van de Weerd, Olga De Troyer, editors, Software Business - Second International Conference, ICSOB 2011, Brussels, Belgium, June 8-10, 2011. Proceedings. Volume 80 of Lecture Notes in Business Information Processing, pages 2-16, Springer, 2011. [doi]
Abstract is missing.