Zahid Ullah, Abdullah S. Al-Mudimigh. CRM Scorecard Measurement: The Case for the Banking Sector in Saudi Arabia. In David Al-Dabass, Sokratis K. Katsikas, Ioannis Koukos, Richard N. Zobel, editors, EMS 2009, Third UKSim European Symposium on Computer Modeling and Simulation, 25-27 November 2009, Athens, Greece. pages 269-273, IEEE Computer Society, 2009. [doi]
@inproceedings{UllahA09,
title = {CRM Scorecard Measurement: The Case for the Banking Sector in Saudi Arabia},
author = {Zahid Ullah and Abdullah S. Al-Mudimigh},
year = {2009},
doi = {10.1109/EMS.2009.48},
url = {http://doi.ieeecomputersociety.org/10.1109/EMS.2009.48},
researchr = {https://researchr.org/publication/UllahA09},
cites = {0},
citedby = {0},
pages = {269-273},
booktitle = {EMS 2009, Third UKSim European Symposium on Computer Modeling and Simulation, 25-27 November 2009, Athens, Greece},
editor = {David Al-Dabass and Sokratis K. Katsikas and Ioannis Koukos and Richard N. Zobel},
publisher = {IEEE Computer Society},
isbn = {978-0-7695-3886-0},
}