A systematic data-driven approach for targeted marketing in enterprise information system

Utsav Upadhyay, Alok Kumar, Gajanand Sharma, Satyajeet Sharma, Varsha Arya, Prabin Kumar Panigrahi, Brij B. Gupta. A systematic data-driven approach for targeted marketing in enterprise information system. Enterprise IS, 18(8), August 2024. [doi]

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