Understanding the Impact of Promotions on Consumer Behavior

Jarod Vanderlynden, Philippe Mathieu, Romain Warlop. Understanding the Impact of Promotions on Consumer Behavior. In Mehdi Dastani, Jaime Simão Sichman, Natasha Alechina, Virginia Dignum, editors, Proceedings of the 23rd International Conference on Autonomous Agents and Multiagent Systems, AAMAS 2024, Auckland, New Zealand, May 6-10, 2024. pages 2531-2533, ACM, 2024. [doi]

Abstract

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