Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context - researchr publication

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Delia Vazquez, Xiangran Wu, Bang Nguyen, Anthony Kent, Anabel Gutierrez Mendoza, Tuo Chen. Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context. Int J. Information Management, 53:102135, 2020. [doi]

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