Understanding Cerebral Activations during the Observation of Marketing Stimuli: A Neuroelectrical Perspective

Giovanni Vecchiato, Laura Astolfi, Fabrizio de Vico Fallani, Jlenia Toppi, Fabio Aloise, Anton Giulio Maglione, Febo Cincotti, Donatella Mattia, Fabio Babiloni. Understanding Cerebral Activations during the Observation of Marketing Stimuli: A Neuroelectrical Perspective. In Ana L. N. Fred, Joaquim Filipe, Hugo Gamboa, editors, Biomedical Engineering Systems and Technologies - 4th International Joint Conference, BIOSTEC 2011, Rome, Italy, January 26-29, 2011, Revised Selected Papers. Volume 273 of Communications in Computer and Information Science, pages 273-281, Springer, 2011. [doi]

Abstract

Abstract is missing.