Spectral EEG frontal asymmetries correlate with the experienced pleasantness of TV commercial advertisements

Giovanni Vecchiato, Jlenia Toppi, Laura Astolfi, Fabrizio de Vico Fallani, Febo Cincotti, Donatella Mattia, Francesco Bez, Fabio Babiloni. Spectral EEG frontal asymmetries correlate with the experienced pleasantness of TV commercial advertisements. Med. Biol. Engineering and Computing, 49(5):579-583, 2011. [doi]

Abstract

Abstract is missing.