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Improving productivity in Hollywood with data science: Using emotional arcs of movies to drive product and service innovation in entertainment industries

Marco Del Vecchio, Alexander Kharlamov, Glenn Parry, Ganna Pogrebna. Improving productivity in Hollywood with data science: Using emotional arcs of movies to drive product and service innovation in entertainment industries. JORS, 72(5):1110-1137, 2021. [doi]

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