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Fuzzy Clustering Based Ad Recommendation for TV Programs

Sudha Velusamy, Lakshmi Gopal, Sridhar Varadarajan, Shalabh Bhatnagar. Fuzzy Clustering Based Ad Recommendation for TV Programs. In Pablo César, Konstantinos Chorianopoulos, Jens F. Jensen, editors, Interactive TV: a Shared Experience, 5th European Conference, EuroITV 2007, Amsterdam, The Netherlands, May 24-25, 2007, Proceedings. Volume 4471 of Lecture Notes in Computer Science, pages 175-184, Springer, 2007. [doi]

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Sudha Velusamy

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Lakshmi Gopal

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Sridhar Varadarajan

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Shalabh Bhatnagar

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