Sudha Velusamy, Lakshmi Gopal, Sridhar Varadarajan, Shalabh Bhatnagar. Fuzzy Clustering Based Ad Recommendation for TV Programs. In Pablo César, Konstantinos Chorianopoulos, Jens F. Jensen, editors, Interactive TV: a Shared Experience, 5th European Conference, EuroITV 2007, Amsterdam, The Netherlands, May 24-25, 2007, Proceedings. Volume 4471 of Lecture Notes in Computer Science, pages 175-184, Springer, 2007. [doi]
@inproceedings{VelusamyGVB07,
title = {Fuzzy Clustering Based Ad Recommendation for TV Programs},
author = {Sudha Velusamy and Lakshmi Gopal and Sridhar Varadarajan and Shalabh Bhatnagar},
year = {2007},
doi = {10.1007/978-3-540-72559-6_19},
url = {http://dx.doi.org/10.1007/978-3-540-72559-6_19},
tags = {rule-based},
researchr = {https://researchr.org/publication/VelusamyGVB07},
cites = {0},
citedby = {0},
pages = {175-184},
booktitle = {Interactive TV: a Shared Experience, 5th European Conference, EuroITV 2007, Amsterdam, The Netherlands, May 24-25, 2007, Proceedings},
editor = {Pablo César and Konstantinos Chorianopoulos and Jens F. Jensen},
volume = {4471},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-540-72558-9},
}