How Helpful are Comparative Reviews for Predicting Product demand?

Naga Vemprala, Charles Zhechao Liu, Kim-Kwang Raymond Choo. How Helpful are Comparative Reviews for Predicting Product demand?. In Frantz Rowe, Redouane El Amrani, Moez Limayem, Sue Newell, Nancy Pouloudi, Eric van Heck, Ali El Quammah, editors, 28th European Conference on Information Systems - Liberty, Equality, and Fraternity in a Digitizing World, ECIS 2020, Marrakech, Morocco, June 15-17, 2020. 2020. [doi]

Abstract

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