Why Don t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior

Viswanath Venkatesh, Michael G. Morris. Why Don t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior. MIS Quarterly, 24(1):115-139, 2000. [doi]

Authors

Viswanath Venkatesh

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Michael G. Morris

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