Viswanath Venkatesh, Michael G. Morris. Why Don t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior. MIS Quarterly, 24(1):115-139, 2000. [doi]
@article{VenkateshM00,
title = {Why Don t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior},
author = {Viswanath Venkatesh and Michael G. Morris},
year = {2000},
url = {http://www.misq.org/archivist/vol/no24/issue1/vol24n1art3.html},
tags = {social},
researchr = {https://researchr.org/publication/VenkateshM00},
cites = {0},
citedby = {0},
journal = {MIS Quarterly},
volume = {24},
number = {1},
pages = {115-139},
}