Evaluating program-embedded advertisement format in interactive digital TV

Paraskevi Vennou, Evangelia Mantzari, George Lekakos. Evaluating program-embedded advertisement format in interactive digital TV. In Manuel José Damásio, Gustavo Cardoso, Célia Quico, David Geerts, editors, 9th International Interactive TV&Video Conference, EuroITV '11, Lisbon, Portugal, June 29 - July 01, 2011. pages 145-154, ACM, 2011. [doi]

Abstract

Abstract is missing.