A Novel Profit Maximizing Metric for Measuring Classification Performance of Customer Churn Prediction Models

Thomas Verbraken, Wouter Verbeke, Bart Baesens. A Novel Profit Maximizing Metric for Measuring Classification Performance of Customer Churn Prediction Models. IEEE Trans. Knowl. Data Eng., 25(5):961-973, 2013. [doi]

Authors

Thomas Verbraken

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Wouter Verbeke

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Bart Baesens

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