Théo Verhelst, Jeevan Shrestha, Denis Mercier, Jean-Christophe Dewitte, Gianluca Bontempi. Predicting Reach to Find Persuadable Customers: Improving Uplift Models for Churn Prevention. In Carlos Soares, Luís Torgo, editors, Discovery Science - 24th International Conference, DS 2021, Halifax, NS, Canada, October 11-13, 2021, Proceedings. Volume 12986 of Lecture Notes in Computer Science, pages 44-54, Springer, 2021. [doi]
@inproceedings{VerhelstSMDB21,
title = {Predicting Reach to Find Persuadable Customers: Improving Uplift Models for Churn Prevention},
author = {Théo Verhelst and Jeevan Shrestha and Denis Mercier and Jean-Christophe Dewitte and Gianluca Bontempi},
year = {2021},
doi = {10.1007/978-3-030-88942-5_4},
url = {https://doi.org/10.1007/978-3-030-88942-5_4},
researchr = {https://researchr.org/publication/VerhelstSMDB21},
cites = {0},
citedby = {0},
pages = {44-54},
booktitle = {Discovery Science - 24th International Conference, DS 2021, Halifax, NS, Canada, October 11-13, 2021, Proceedings},
editor = {Carlos Soares and Luís Torgo},
volume = {12986},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-030-88942-5},
}