Théo Verhelst, Jeevan Shrestha, Denis Mercier, Jean-Christophe Dewitte, Gianluca Bontempi. Predicting Reach to Find Persuadable Customers: Improving Uplift Models for Churn Prevention. In Carlos Soares, Luís Torgo, editors, Discovery Science - 24th International Conference, DS 2021, Halifax, NS, Canada, October 11-13, 2021, Proceedings. Volume 12986 of Lecture Notes in Computer Science, pages 44-54, Springer, 2021. [doi]
Abstract is missing.