Understanding word-of-mouth (WOM) intentions of mobile app users: The role of simplicity and emotions during the first interaction

Silas Formunyuy Verkijika, Lizette de Wet. Understanding word-of-mouth (WOM) intentions of mobile app users: The role of simplicity and emotions during the first interaction. Telematics and Informatics, 41:218-228, 2019. [doi]

Abstract

Abstract is missing.