How Deutsche Bank's IT Division Used Design Thinking to Achieve Customer Proximity

Christophe Vetterli, Falk Uebernickel, Walter Brenner, Charles J. Petrie, Dirk Stermann. How Deutsche Bank's IT Division Used Design Thinking to Achieve Customer Proximity. MIS Quarterly Executive, 15(1):5, 2016. [doi]

Authors

Christophe Vetterli

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Falk Uebernickel

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Walter Brenner

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Charles J. Petrie

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Dirk Stermann

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