Elvira Vieira, Ana Pinto Borges, Svitlana Ostapenko. The impact of digital communication on promoting an event: defining personas and strategies. In Proceedings of the 13th International Conference on Information Communication and Management, ICICM 2023, Cairo, Egypt, November 7-9, 2023. pages 52-58, ACM, 2023. [doi]
Abstract is missing.