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Using Self Organizing Maps and K Means Clustering Based on RFM Model for Customer Segmentation in the Online Retail Business

Rajan Vohra, Jankisharan Pahareeya, Abir Hussain, Fawaz Ghali, Alison Lui. Using Self Organizing Maps and K Means Clustering Based on RFM Model for Customer Segmentation in the Online Retail Business. In De-Shuang Huang, Prashan Premaratne, editors, Intelligent Computing Methodologies - 16th International Conference, ICIC 2020, Bari, Italy, October 2-5, 2020, Proceedings, Part III. Volume 12465 of Lecture Notes in Computer Science, pages 484-497, Springer, 2020. [doi]

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Rajan Vohra

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Jankisharan Pahareeya

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Abir Hussain

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Fawaz Ghali

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Alison Lui

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