Rajan Vohra, Jankisharan Pahareeya, Abir Hussain, Fawaz Ghali, Alison Lui. Using Self Organizing Maps and K Means Clustering Based on RFM Model for Customer Segmentation in the Online Retail Business. In De-Shuang Huang, Prashan Premaratne, editors, Intelligent Computing Methodologies - 16th International Conference, ICIC 2020, Bari, Italy, October 2-5, 2020, Proceedings, Part III. Volume 12465 of Lecture Notes in Computer Science, pages 484-497, Springer, 2020. [doi]
Abstract is missing.