Towards Mining Brand Associations from User-Generated Content (UGC): Evidence from Linguistic characteristics

Gloria Volkmann, Marc Egger, Detlef Schoder. Towards Mining Brand Associations from User-Generated Content (UGC): Evidence from Linguistic characteristics. In Jan vom Brocke, Shirley Gregor, Oliver Müller 0001, editors, 27th European Conference on Information Systems - Information Systems for a Sharing Society, ECIS 2019, Stockholm and Uppsala, Sweden, June 8-14, 2019. 2019. [doi]

Abstract

Abstract is missing.