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The critical role of consumer behaviour research in mobile commerce

Adam P. Vrechopoulos, Ioanna D. Constantiou, Ioannis A. Sideris, Georgios I. Doukidis, Nikolaos A. Mylonopoulos. The critical role of consumer behaviour research in mobile commerce. IJMC, 1(3):239-340, 2003. [doi]

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