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Subtle persuasion: the unobtrusive effect of website-banner congruence on trust

Peter de Vries, Thomas J. L. van Rompay. Subtle persuasion: the unobtrusive effect of website-banner congruence on trust. In Samir Chatterjee, Parvati Dev, editors, Persuasive Technology, Fourth International Conference, PERSUASIVE 2009, Claremont, California, USA, April 26-29, 2009. Proceedings. Volume 350 of ACM International Conference Proceeding Series, pages 16, ACM, 2009. [doi]

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Peter de Vries

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Thomas J. L. van Rompay

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