Peter de Vries, Thomas J. L. van Rompay. Subtle persuasion: the unobtrusive effect of website-banner congruence on trust. In Samir Chatterjee, Parvati Dev, editors, Persuasive Technology, Fourth International Conference, PERSUASIVE 2009, Claremont, California, USA, April 26-29, 2009. Proceedings. Volume 350 of ACM International Conference Proceeding Series, pages 16, ACM, 2009. [doi]
@inproceedings{VriesR09, title = {Subtle persuasion: the unobtrusive effect of website-banner congruence on trust}, author = {Peter de Vries and Thomas J. L. van Rompay}, year = {2009}, doi = {10.1145/1541948.1541971}, url = {http://doi.acm.org/10.1145/1541948.1541971}, researchr = {https://researchr.org/publication/VriesR09}, cites = {0}, citedby = {0}, pages = {16}, booktitle = {Persuasive Technology, Fourth International Conference, PERSUASIVE 2009, Claremont, California, USA, April 26-29, 2009. Proceedings}, editor = {Samir Chatterjee and Parvati Dev}, volume = {350}, series = {ACM International Conference Proceeding Series}, publisher = {ACM}, isbn = {978-1-60558-376-1}, }