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Meaningful Advertising: The era of not to persuade, has just begun

Peter van Waart, Ingrid Mulder. Meaningful Advertising: The era of not to persuade, has just begun. In Stefan Fischer, Erik Maehle, Rüdiger Reischuk, editors, Informatik 2009: Im Focus das Leben, Beiträge der 39. Jahrestagung der Gesellschaft für Informatik e.V. (GI), 28.9.-2.10.2009, Lübeck, Proceedings. Volume 154 of LNI, pages 3888-3893, GI, 2009.

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