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The Role of Product Involvement in Digital and Physical Reading - a Comparative Study of Customer Reviews of eBooks vs. Printed Books

Thomas M. Wagner, Alexander Benlian, Thomas Hess. The Role of Product Involvement in Digital and Physical Reading - a Comparative Study of Customer Reviews of eBooks vs. Printed Books. In 20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, June 10-13, 2012. pages 57, 2012. [doi]

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