Use of Web 2.0 Technology to Enhance Customer Relationships

Christian Wagner, Andrea Back, Wolfgang König, Elke Keller. Use of Web 2.0 Technology to Enhance Customer Relationships. In Pacific Asia Conference on Information Systems, PACIS 2008, Suzhou, China, July 4-7, 2008. pages 223, AISeL, 2008. [doi]

Abstract

Abstract is missing.