Decoding Structural Equation Modeling: Insights on Data Assumptions, Normality, and Model Fit in Advancing Digital Marketing Strategies

Jack Ng Kok Wah. Decoding Structural Equation Modeling: Insights on Data Assumptions, Normality, and Model Fit in Advancing Digital Marketing Strategies. J. Cases on Inf. Techn., 27(1):1-20, 2025. [doi]

Abstract

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