How to Engage Customers on TikTok?

Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen. How to Engage Customers on TikTok?. In Niels Bjørn-Andersen, Roman Beck, Stacie Petter, Tina Blegind Jensen, Tilo Böhmann, Kai Lung Hui, Viswanath Venkatesh, editors, Proceedings of the 43rd International Conference on Information Systems, ICIS 2022, Digitization for the Next Generation, Copenhagen, Denmark, December 9-14, 2022. Association for Information Systems, 2022. [doi]

Authors

Risqo Wahid

This author has not been identified. Look up 'Risqo Wahid' in Google

Heikki Karjaluoto

This author has not been identified. Look up 'Heikki Karjaluoto' in Google

Kimmo Taiminen

This author has not been identified. Look up 'Kimmo Taiminen' in Google