Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen. How to Engage Customers on TikTok?. In Niels Bjørn-Andersen, Roman Beck, Stacie Petter, Tina Blegind Jensen, Tilo Böhmann, Kai Lung Hui, Viswanath Venkatesh, editors, Proceedings of the 43rd International Conference on Information Systems, ICIS 2022, Digitization for the Next Generation, Copenhagen, Denmark, December 9-14, 2022. Association for Information Systems, 2022. [doi]
@inproceedings{WahidKT22,
title = {How to Engage Customers on TikTok?},
author = {Risqo Wahid and Heikki Karjaluoto and Kimmo Taiminen},
year = {2022},
url = {https://aisel.aisnet.org/icis2022/social/social/11},
researchr = {https://researchr.org/publication/WahidKT22},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the 43rd International Conference on Information Systems, ICIS 2022, Digitization for the Next Generation, Copenhagen, Denmark, December 9-14, 2022},
editor = {Niels Bjørn-Andersen and Roman Beck and Stacie Petter and Tina Blegind Jensen and Tilo Böhmann and Kai Lung Hui and Viswanath Venkatesh},
publisher = {Association for Information Systems},
}