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Online Reviews, Helpfulness Ratings, and Consumer Attitudes: An Extension of Congruity Theory to Multiple Sources in Web 2.0

Joseph B. Walther, Yuhua (Jake) Liang, Tina Ganster, Donghee Yvette Wohn, Josh Emington. Online Reviews, Helpfulness Ratings, and Consumer Attitudes: An Extension of Congruity Theory to Multiple Sources in Web 2.0. J. Computer-Mediated Communication, 18(1):97-112, 2012. [doi]

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