Modelling the Impact of Perceived Connectivity on the Intention to Use Social Media: Discovering Mediating Effects and Unobserved Heterogeneity

Samuel Fosso Wamba, Shahriar Akter, Eric W. T. Ngai, Imed Boughzala. Modelling the Impact of Perceived Connectivity on the Intention to Use Social Media: Discovering Mediating Effects and Unobserved Heterogeneity. In Atreyi Kankanhalli, Andrew Burton-Jones, Thompson S. H. Teo, editors, 19th Pacific Asia Conference on Information Systems, PACIS 2015, Singapore, July 5-9, 2015. pages 197, 2015. [doi]

Abstract

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