Research on the Identification Method of Functional DTC Product Innovation Opportunity Based on GDRO Model

Zixin Wan, Guihuang Jiang, Yueheng Ding, Xuantao Peng. Research on the Identification Method of Functional DTC Product Innovation Opportunity Based on GDRO Model. In Proceedings of the 2023 9th International Conference on Industrial and Business Engineering, ICIBE 2023, Beijing, China, September 22-24, 2023. pages 14-22, ACM, 2023. [doi]

Abstract

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