How Selfies Change the Effect of Product Endorsers in Social Media: The Role of Self-Disclosure and Social Interactivity

Jinlin Wan, Tailai Wu, Yaobin Lu. How Selfies Change the Effect of Product Endorsers in Social Media: The Role of Self-Disclosure and Social Interactivity. In Atreyi Kankanhalli, Andrew Burton-Jones, Thompson S. H. Teo, editors, 19th Pacific Asia Conference on Information Systems, PACIS 2015, Singapore, July 5-9, 2015. pages 91, 2015. [doi]

Abstract

Abstract is missing.