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Research on Influencing Factors of O2O Consumption Behavior in Community Group Purchase Based on Interpretative Structural Model

Jiangping Wan, Jing Zhang, Jinxu Ou. Research on Influencing Factors of O2O Consumption Behavior in Community Group Purchase Based on Interpretative Structural Model. In The 21st Wuhan International Conference on E-Business, WHICEB 2022, Wuhan, China, 27-29 May 2022. pages 48, Association for Information Systems, 2022. [doi]

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