Selling futures online advertising slots via option contracts

Jun Wang 0012, Bowei Chen. Selling futures online advertising slots via option contracts. In Alain Mille, Fabien L. Gandon, Jacques Misselis, Michael Rabinovich, Steffen Staab, editors, Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume). pages 627-628, ACM, 2012. [doi]

@inproceedings{WangC12-38,
  title = {Selling futures online advertising slots via option contracts},
  author = {Jun Wang 0012 and Bowei Chen},
  year = {2012},
  doi = {10.1145/2187980.2188160},
  url = {http://doi.acm.org/10.1145/2187980.2188160},
  researchr = {https://researchr.org/publication/WangC12-38},
  cites = {0},
  citedby = {0},
  pages = {627-628},
  booktitle = {Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012  (Companion Volume)},
  editor = {Alain Mille and Fabien L. Gandon and Jacques Misselis and Michael Rabinovich and Steffen Staab},
  publisher = {ACM},
  isbn = {978-1-4503-1230-1},
}