Hao Wang, Tai-Wei Chang, Tianqiao Liu, Jianmin Huang, Zhichao Chen, Chao Yu, Ruopeng Li, Wei Chu. ESCM2: Entire Space Counterfactual Multi-Task Model for Post-Click Conversion Rate Estimation. In Enrique Amigó, Pablo Castells, Julio Gonzalo, Ben Carterette, J. Shane Culpepper, Gabriella Kazai, editors, SIGIR '22: The 45th International ACM SIGIR Conference on Research and Development in Information Retrieval, Madrid, Spain, July 11 - 15, 2022. pages 363-372, ACM, 2022. [doi]
@inproceedings{WangCLHCYLC22,
title = {ESCM2: Entire Space Counterfactual Multi-Task Model for Post-Click Conversion Rate Estimation},
author = {Hao Wang and Tai-Wei Chang and Tianqiao Liu and Jianmin Huang and Zhichao Chen and Chao Yu and Ruopeng Li and Wei Chu},
year = {2022},
doi = {10.1145/3477495.3531972},
url = {https://doi.org/10.1145/3477495.3531972},
researchr = {https://researchr.org/publication/WangCLHCYLC22},
cites = {0},
citedby = {0},
pages = {363-372},
booktitle = {SIGIR '22: The 45th International ACM SIGIR Conference on Research and Development in Information Retrieval, Madrid, Spain, July 11 - 15, 2022},
editor = {Enrique Amigó and Pablo Castells and Julio Gonzalo and Ben Carterette and J. Shane Culpepper and Gabriella Kazai},
publisher = {ACM},
isbn = {978-1-4503-8732-3},
}