Using the Anchoring Effect and the Cultural Dimensions Theory to Study Customers' Online Rating Behaviors

Qian Wang, Michael Chau, Chih-Hung Peng, Eric W. T. Ngai. Using the Anchoring Effect and the Cultural Dimensions Theory to Study Customers' Online Rating Behaviors. Information Systems Frontiers, 24(5):1451-1463, 2022. [doi]

Abstract

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