A Cross-Cultural Study of intrusiveness and fluency effects of Web Ads

Xin Wei Wang, Tingru Cui, Hock-Hai Teo. A Cross-Cultural Study of intrusiveness and fluency effects of Web Ads. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 306, 2014. [doi]

Abstract

Abstract is missing.