An Exploratory Study on Consumers' Attention towards Social Media Advertising: An Electroencephalography Approach - researchr publication authors

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Hui-Chih Wang, Hersen Doong. An Exploratory Study on Consumers' Attention towards Social Media Advertising: An Electroencephalography Approach. In 50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017. pages 1-10, AIS Electronic Library (AISeL), 2017. [doi]

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