Hui-Chih Wang, Hersen Doong. An Exploratory Study on Consumers' Attention towards Social Media Advertising: An Electroencephalography Approach. In 50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017. pages 1-10, AIS Electronic Library (AISeL), 2017. [doi]
@inproceedings{WangD17-0,
title = {An Exploratory Study on Consumers' Attention towards Social Media Advertising: An Electroencephalography Approach},
author = {Hui-Chih Wang and Hersen Doong},
year = {2017},
url = {http://aisel.aisnet.org/hicss-50/cl/e-business_transformation/2},
researchr = {https://researchr.org/publication/WangD17-0},
cites = {0},
citedby = {0},
pages = {1-10},
booktitle = {50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017},
publisher = {AIS Electronic Library (AISeL)},
}