What Makes You a True Digital Native? Unconscious Sources, Conscious Motivation and the Evaluation of Goals in the Smartwatch Purchase

Teng Wang, Xitong Guo. What Makes You a True Digital Native? Unconscious Sources, Conscious Motivation and the Evaluation of Goals in the Smartwatch Purchase. In Ming-Hui Huang, Guy Gable, Christy M. K. Cheung, Dongming Xu, editors, 26th Pacific Asia Conference on Information Systems, PACIS 2022, Virtual Event / Taipei, Taiwan / Sydney, Australia, July 5-9, 2022. pages 329, 2022. [doi]

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